Lanny Cheuck was living in Williamsburg, Brooklyn with her husband and her baby daughter. As an apartment-dweller, she noticed that there weren't any schools for young children that had an emphasis on nature and the outdoors. So, she founded the wBees Forest School in 2013, which later expanded into a Montessori program.

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As a longtime friend of Sean's, Lanny came to him, not to design a logo, but to show him one that someone else created. He was so appalled at what he saw that he immediately offered his services and designed this logo that is both playful and captures the wonder of being a kid.